Hi, I’m Tiara Abu — educator, coach, entrepreneur, and founder of SHE CAN WORK School for Women.
I grew up in a single-parent home in Kansas City, Missouri, with a mom who worked multiple jobs to support our family. We had enough money to have what we needed, but not enough to have many of the “extras”.
After I graduated from college and got my first job, I became aware of my money story — the feelings and beliefs I’d been taught implicitly and explicitly about money. I realized that what I learned about money as a child was informing so much of my experience, since growing up my mom had always approached money with a scarcity mindset.
Strapped for cash out of college, it became clear that I had to make some changes. I needed to rewrite my money story and create a more prosperous future for myself. So that’s exactly what I did. I deeply analyzed the money story I was carrying and the beliefs I had about money that were holding me back.
I began to learn about — and observe — the historical and societal conditioning that had made it difficult for me — a Black woman in America — to succeed.
And I reflected on the strengths and talents that I had that would allow me to make more money and overcome my challenges.
And then...I DID.
My mission and my passion is to teach women how to navigate a financial system that has — historically — not been set up in their favor, and to help them understand their finances in a way that allows them to become the empowered and educated financial leader of their life.
